Introduction

But the important questions is, “Can I make money with social media?” After all, what’s the point of setting up, launching, and running a social media campaign if it’s not going to make money?
Well, we’ve got some good news. You can make money with social media—if you follow the right plan. The problem is that many people think that simply updating a Facebook page or uploading a YouTube video is a social media campaign. It’s not.
A well-run social media campaign is a program that’s well thought out, well executed, and well managed. It’s set up with a clear set of objectives, strategies, and tactics. Most importantly, it’s designed to ultimately accomplish one thing: to make money. Everything else is just a stop along the way. Maybe you’re thinking, “I’m just a small business owner, and all of my time goes into running my business. How can I possibly make the time to learn and use social media?” We can tell you from our own experience that social media doesn’t have to be time-consuming, especially if you set it up properly from the start.
Or you might be thinking, “I run a huge division of a large global organization. I just need to hire the right people to do my social media.” But you can’t delegate social media until you understand social media. And we’re here to help you do exactly that.